Destination CrossFit

Reaching Farther

Destination CrossFit is where people in the Walla Walla Valley come to build strength, confidence, and community through functional, high‑intensity training. Owner Nikki Sharp has shaped the gym around a supportive, community‑driven environment that helps members push farther together.

For this introduction video, I worked with Nikki to develop a polished, script that welcomes prospective members and highlights DCF’s holistic class offerings, amenities, and core values. Guided by my teleprompter, Nikki was easily and confidently able to record her message. I also filmed in a taller‑than‑standard 3:2 aspect ratio, giving us the flexibility to crop the footage for multiple platforms and maximize the video’s reach across the community. The result was a concise, high‑quality video optimized for web, email, and social media marketing.

DCF introductory video explaining the gym’s services, values, and community.

Over the past two years, I’ve partnered with Destination CrossFit on a wide range of projects — from social media campaigns and testimonial features to coach biographies and event coverage. Below is a sampling of that work, highlighting the variety of content we’ve created together.

DCF’s community has helped Christina become her best self.

DCF enables Joe to incorporate fitness into his family’s busy schedule.

This testimonial is from a Hero’s Journey series sharing inspiring member stories.

Jonathan shares his journey from member to coach at DCF.