Destination CrossFit

Celebrating a Community

Destination CrossFit is aptly named — it is the place for people in the Walla Walla Valley desiring to get fit via a variety of functional, high intensity movements in a community environment. Owner Nikki Sharp founded the gym on the idea that people “go farther and better when [they] work together,” and she built the DCF around the values of caring, connecting, and creating.

For the eighth anniversary of DCF, I was hired to create this video celebrating the gym’s mission and community. Then, leveraging the library of footage I’d captured, we began a ten week social media campaign to explore the gym’s impact and its members’ stories in more detail. Since then, I’ve created many more projects for Destination CrossFit.

Introductory video for Destination CrossFit, explaining the gym’s services, values, and community.

DCF’s community has helped Christina become her best self.

DCF enables Joe to incorporate fitness into his family’s busy schedule.

This testimonial is from a Hero’s Journey series sharing inspiring member stories.

Jonathan shares his journey from member to coach at DCF.

2024 CrossFit Open Event Photos