The Groundwork for Growth
R‑2 Contractors, a civil and underground construction company serving the power industry, needed a video that would spark new client relationships and reinforce existing ones. I built a fast-moving, story-driven piece that blends leadership interviews, job-site action, and aerial footage into a clear, compelling narrative. In just 98 seconds, the video captures R-2’s values, capabilities, and competitive edge — showing why clients return to them project after project.
Project Overview
This project was designed to support R-2’s business development team and align with the rebranding of their website. The video had to do more than showcase equipment — it needed to tell a story about who R-2 Contractors is, what sets them apart, and why clients continue to trust them with major projects all across the United States.
Filming & Production
To build that story, I filmed crews and heavy equipment at a job site in Eastern Washington, conducted multi-camera interviews with R-2’s leadership team at their Central Oregon headquarters, and captured aerial footage of a recently completed project in Pendleton, Oregon. Each location presented its own challenges, from wind and dust to shifting light to background noise, but with careful planning and a full kit of production equipment ensured high-quality results.
Editing & Storytelling
Rather than focusing on just one or two subjects, I wove together multiple perspectives to create a cohesive narrative. The final cut highlights R-2’s ownership of specialized equipment, their commitment to quality, and their ability to deliver successful outcomes. I applied color correction to every shot, ensuring that R-2’s logos on their construction equipment stood out, and created several motion graphics that matched their new branding.
Collaboration
This project also benefited from contributions by Eagle Eye Media, who filmed a job site in Michigan, and R-2’s Social Media Specialist, who supplied additional photography. By integrating these diverse media sources, I was able to craft a video that showcases the scope of R-2’s operations and capabilities.
Additional Projects
Beyond the featured business development video, my work with R‑2 Contractors has extended into a variety of other deliverables. I’ve photographed both their job sites and headquarters to provide fresh imagery for their brand, created a new header video to amplify their new website’s impression, and produced job site feature videos along with additional media tailored to their needs.
